Neo-brutalism, braked for a serious product: off-white paper on a 72 px grid, 5 px ink outlines, hard unblurred offset shadows, flat fills, taped cards, rotated stickers, starbursts and one scrolling ticker. Everything moves in steps and every press lands on a beat — loud, but never messy: numbers and tables are never tilted.
readability ●●●trust ●●○effort low
How many
dashboards
did you
check today?
checkout · tab 12/38
looks fine?
p95 latency
212 ms
error rate · no owner
0.4 %
again?!
1 · HOOK0:00–0:08
Headline blocks slam in from the top with a 2-frame stepped hold, one per beat; cards drop onto the pile and press into their shadows, tape sticks half a beat later, and the coral “check today?” sticker slaps on the bar-3 downbeat (1.3 → 1, 3° wobble).
You ship.
Pulse watches.
Acme Pulse
✱ AI agent ✱ every metric ✱ every minute ✱ you decide ✱ AI agent ✱
2 · REVEAL0:08 (drop)
On the drop every card presses into its shadow at once (100 ms) and collapses into a strip; the teal “You ship.” block slams from the left on beat 1, the soft block from the right a beat later, and the lockup card drops and presses on bar 2.
Metric cards press in column by column, each ✓ sticker sticking half a beat later; on the bar-9 downbeat the coral card pops out 6 px with a bigger shadow and the starburst slaps its corner; the cursor clicks Roll back on the next downbeat.
Acme Pulse
Every metric.
Every minute.
Start free →
4 · CTA0:36–0:45
The lockup card drops and presses, tape sticks on the off-beats, tagline blocks slide in from opposite sides, and the CTA slams up from below into its 14 px shadow on the sting; the cursor clicks and the button depresses for 120 ms.
COMPONENT KIT
Heavy card — 5 px ink outline + 9 px hard offset shadow, no blur, r14
Press — card translates into its own shadow in 80–120 ms, always on a beat
Sticker + starburst — rotated 2–8°, slapped on with 1.3 → 1 + wobble; starbursts only for errors and one stat
Tape — soft-teal strips with dashed edges holding cards to the page
Ticker strip — the only continuously moving element: a coral/ink band scrolling left
MOTION · MUSIC
Slam-in — y −120 → 0 on steps(3) at 12 fps, 0.25 s, landing on the beat; no easing curves
Press — translate(9 px, 9 px) + shadow 9 → 0 in 0.1 s, then back in 0.1 s — the “click” on every downbeat (every 2 s at 120 BPM)
Ticker — linear x scroll at 1 bar per 480 px (240 px/s) for the whole scene — the constant against the stepped hits
WHY / RISK · ADAPT IT
It is instantly recognisable and survives any feed — nobody scrolls past a hard shadow. Risk: playful styles can undercut trust for a data product, and contrast/clutter get out of hand fast; keep the 72 px grid rigid, max three fills per frame, coral only for errors and the CTA.
Adapt to your product: Turn your product’s key objects into heavy cards and let the one that needs attention pop out with a starburst; your CTA is simply the heaviest card in the film.
Acme Pulse